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19
NOVEMBER
2015

Campsites, perfectly adapted to family holidays

Camp de Tarragona I recently participated in the Family Tourism Congress held in Salou, which brought together about 500 tourism professionals, including 40 businessmen were camping. The presence of the Association in the Congress is fully justified, since this type of accommodation has, for various reasons, more and more weight in the market as an ideal tourist destination for families. Consequently, the campsites are increasingly adapting to this audience, offering them a product that meets your needs.

And it is that being weekends or bridges, these spaces offer a living experience and an infrastructure that few establishments can replicate. The III Study of Family Tourism in Spain recently presented by the Spanish Federation of Large Families (FEFN) revealed that 10% of surveyed families were staying at campsites for bridges, breaks and summer vacation. This study shows that 52% of families has never stayed at a campsite, which shows that this option still has ample room for growth.

During the Congress the evolution of families analyzed and how these changes have an impact on the tourism product they consume. According Berta Cabré, president of the Association of Camp de Tarragona and Terres del Ebre to make these changes "have to be creative and offer more specialist holidays. In this sense, it is very important to use technology, something the campsites are already adapting. It seeks to "provide a form of entertainment to suit all the different family members in order to meet their expectations."

Also, as the Camp de Tarragona and Terres del Ebre spent years investing to adapt to a type of public as family, as evidenced by the introduction of options as bungalous offering, according Cabre, families of different Member "an affordable option and comfortable for the coexistence of different people. " The president of Camp de Tarragona aiming two other advantages for families: first, "the different members of the family are prepared spaces and activities just for them, whether children, youth or adults." On the other hand, Cabré stresses that these establishments have facilities "that combine the comforts that can offer a hotel with the very freedom of a safe and comfortable environment."

Cabre also explains that you have to seduce those who have not yet met the camper experience with "stay a proposal to become a unique experience tailored to their expectations.

 

Tarragona, a unique area for camping

Tarragona and its extensive network of campsites takes years betting on family tourism, which offers entertainment all year round. The area has a pole of attraction for families across Europe as Port Aventura. Also in the area there is a wide range of activities to do. Highlight, for example, cultural tours of the imperial Tarraco, culinary experiences with local specialties like rice wine (with designations of origin as the DOC Priorat, Montsant, DO Conca de Barbera, Tarragona and DO DO Terra Alta). The area is also notable for the supply of sport disciplines as varied as hiking, mountain biking, sailing and tennis.

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