Tarragona Campsites concluded the summer season with good results
Tarragona’s Campsites have ended up the summer season recording a higher occupancy than in previous year. Specifically, this year the average occupancy in June, July and August in the 55 campsites that are part of the Association has been 63%, which is one percentage point more than in 2014. The positive data of this season consolidate the new campaign of Tarragona campsites Association communication launched last spring and under the slogan 'Camping Unique Mediterranean Destination' seeks to emphasize that the province of Tarragona is a unique holiday and leisure area in southern Europe.
Regarding the nationality of the visitors, this year has been confirmed, again, increased domestic customers (who growth from 54 to 57% of the total) and the French ones, while Dutch ones have decreased. The increase in French visitors confirms the forecasts of early season as studies carried out by the Catalan Tourism assures, which highlighted that this year, the neighbour country tourists have been looking for closer destinations. However, it highlights the sharp rise in French clients at interior campsites on the previous year (from 36 to 43%) and also at those located at Ebro region (from 29 to 31%). The reduced presence of Dutch, however, is basically due to the good weather that has enjoyed Central Europe last summer, a fact which, added to the school calendar in the country, has meant less will shift campers.
Forecasts for the rest of September are also positive, given the growing tendency of many families booked the early days of this before the start of the school term and holidays presence in cities like Barcelona. And it is that the Campsites from Tarragona have been consolidated, once again, as the ideal destination for family audiences.
Last spring, Tarragona Campsites launched its new campaign 'Camping Unique Mediterranean Destination', which aims to emphasize that the province of Tarragona is a holiday and leisure area unique in southern Europe for several reasons: unique for its weather and its pleasant Sea temperature, unique in its nature and cultural heritage, culture, unique for its gastronomy and its wines and unique for its recreational possibilities. And the combination of all these elements make Tarragona offers a unique combination in the Mediterranean to enjoy holidays.